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Media Relations / Communications
Odds are you are not
communicating at all with local, regional and trade media who are
waiting for a well-written, objective case study regarding your
accomplishment, how you are solving problems, inventing new ways to
better a process and so on. Our immediate focus is get information
about your business into these outlets to start generating leads.
Case Study Article Writing
To have a chance at improving media relations,
you need a few well written, case study articles that are
informative, persuasive and objective. These articles are pitched to
media and also used in your newsletters.
Telephone Surveys
We have the ability to conduct
telephone surveys to help understand your target market. Using our
services we will telemarket to an area you specify and conduct a
campaign that explains in detail what your demographic is looking
for.
Newsletter Design & Production
Once we have enough case study articles written
it is time to layout your company newsletter that will be mailed to
all your past, current and future customers. This will put an
impressive and positive spin on your operation. The people that read
your newsletter will realize how much you really do and will want to
conduct more business.
Website Design
What you are saying on your website and how you
are displaying that information is very important as well. Are you
on message or are you putting out conflicting messages? Is your
content fresh, appealing and provocative? Is it designed to generate
leads with interactive forms? Is it search engine optimized for
Google?
Blog or Online Journal
All the rave these days are blogs also known as
online journals that fosters communications by allowing a
forum to post and display every article we write. Search engines
love blogs and you move up the rankings faster when you have one. Oh
and by the way, most companies do not participate in “blogging” so
more power to you.
Tradeshow Management
Are you aware of the best shows in your
industry? Do your salesman slap together a bunch of materials at the
last minute and scramble to set up? Most companies say yes and that
is why we take pleasure in relieving this pain so your salesman know
where to go, what to bring and how to set it up. They are too busy
selling….time to delegate this one.
Advertising Design and Placement
Another effective way to communicate is through
paid advertising. This is a good way to control your message and pin
point its placements. Most companies do not target
the best mediums or place good-looking ads. Your ad needs to be
persuasive, compelling and intriguing that's where we come in!
Marketing Collateral
Marketing collateral means simply all materials
used in the sales process. These are your brochures, sales letters,
power point presentations, business cards, company logo, printed newsletters and more that
communicate a message to your audience. Do your materials have a theme
and are they on message? Do any of your materials still use black and white
photos? It is time to get this
updated and streamlined!
Branding
What is your brand? Does it project
organization, cutting-edge, technology, modern….or does it project
out-dated, unsophisticated, antiquated? Brand is the image or
perceptions your clients hold in their minds. They develop these
perceptions by your logo, marketing literature, website, tradeshow
appearances, newsletters, articles in the media and more. We will
define and polish your brand as we progress.
Corporate Videos
Corporate Videos are nothing new but on the Internet they have
become a phenomenon mostly due to the website YouTube. The more
videos your company produces and posts to YouTube, the faster your
company will climb the Google ranking to keyword prosperity. We have
a team of videographers on standby waiting to film your how-to
videos, video news releases, infomercials and corporate videos.
Example
Lead Generation
You may call it lead generation
we like to call it rewards for taking the initiative and putting
forth and effective marketing plan. Leads are the fruit of our labor
and your money invested in us. The joy of a marketing campaign is
when it starts to rain leads and all our campaigns always do, bring
your umbrella! |
